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RANKING PERFORMANCE

SeeUrank allows you to measure the performance of your rankings by bringing together your positions in the search engines for the traffic that they generate.
To obtain this positions/traffic cross-view, you must associate your Google Analytics account with SeeUrank (see the procedure).

 

Thanks to this positions/traffic cross-view, you can:

  • Measure the impact of the changes in position on the traffic, from a qualitative and quantitative point of view.
  • Identify the keywords which produce the most (traffic, conversions, turnover)
  • Locate traffic sources with under-exploited potential (keywords and pages)

 

Overall performance

The "Overall performance" view allows you to compare an overall score for visibility (known as "SEO visibility") with the overall traffic data, such as traffic generated by search engines, as well as the conversions and revenue produced.

 

SEO Visibility

SEO visibility expresses the level to which the website achieves its maximum potential visibility on different search engines. In other words, an SEO Visibility score of 100% means that your site is in first place in relation to all the keywords and search engines in your analysis.

Note that this SEO visibility score takes into account any keyword weighting or search engine weighting you may have specified.

 

Traffic via search engines

In the data provided by Google Analytics, SeeUrank isolates the traffic from the search engines. You can therefore concentrate on analyzing the traffic generated by your referencing efforts.

 

Conversions by search engine

This indicator lists the target conversions (defined in Google Analytics) which are attributed to the traffic coming from the search engines.
Note that a conversion corresponds to achieving at least one of the targets defined in Google Analytics.

 

Revenue by search engine

This column indicates the amount of revenue allocated by Google Analytics to the traffic from the search engines. This revenue is that defined by the "Value of the target" or by Google Analytics' e-commerce function.

 

Performance by keyword

"Performance by keyword" analyses the performance of your referencing from a directed "keyword" angle.

For each keyword in the analysis, you can see the typical visibility score for your site, the quantity of traffic, the conversion rate for this keyword and the revenue generated.

 

Visibility

Here, visibility expresses the degree to which your website is achieving its maximum potential visibility for THIS keyword.
In other words, a SEO Visibility score of 100% means that your site is in first place for THIS keyword on all of the search engines in the analysis.
Note that the score may exceed 100% if your site positions several pages well on the same keyword on the same search engine.

 

Profitability of the keyword

The profitability of the keyword allows you to identify the "juicy keywords" independently of current traffic levels. Here, we calculate in rates and not in value. Thus, a keyword which has good profitability but on which your presence can be improved is clearly an under-exploited source of traffic!
In practical terms, this is a ratio between the visibility and traffic generated by a keyword. This is obtained using the formula:
Traffic / visibility score (∑ position weighting x search engine weighting) X 100

 

Traffic

This is the traffic originating from search engines for THIS keyword.

 

Conversions

This column indicates the conversion rate of visitors coming from search engines with this search keyword. 

Note that a conversion corresponds to achieving at least one of the targets defined in Google Analytics.

 

Turnover

This is the amount of revenue attributed by Google Analytics to the traffic coming from the search engines via this keyword. This revenue is that defined by the "Value of the target" or by Google Analytics' e-commerce function.

 

NOTE :

You can click on a keyword to see a breakdown of the positions reported by SeeUrank for this keyword.

 

Performance by page

The "Performance by page" view analyses the performance of your referencing for each page on your site that SeeUrank has found in the positioning control.

You can see the specific visibility score for each page, the traffic quantity, the conversion rate in relation to this keyword and the revenue generated.

 

Visibility

Visibility here is a score (like the overall site in score calculated in the "Score" tab), and not a percentage. This visibility score represents the particular visibility of this page on your site.
You can thus determine whether your visibility is concentrated on a few pages, or on the other hand distributed over the whole of your content.

 

Profitability of the page

The profitability of the page allows you to identify the attractive pages, independently of the actual quantity of traffic. . Here, we calculate in rates and not in value. So, a page which records good profitability but little visibility is certainly contains attractive but under-exploited content!
In practical terms, profitability is a ratio between the visibility and traffic generated by the page. It is obtained using the formula :
Traffic / visibility score (∑ position weight x search engine weight) X 100

 

Traffic

This is the traffic originating from the search engines for THIS keyword.

 

Conversions

This column indicates the conversion rate of visitors arriving on this page and originating from search engines.

Note that a conversion means that at least one of the targets defined in Google Analytics has been achieved.

 

Turnover

This concerns the amount of revenue attributed by Google Analytics to the traffic coming in on this page from search engines. This revenue is that defined by the "Value of the target" or by Google Analytics' e-commerce function.

 

 

NOTE :

Click on a URL to see a breakdown of the positions reported by SeeUrank for this page.




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